Cultivating oysters with a grip and a pearl within
PIANUKI LIMITED is a UK-registered consultancy working at the intersection of marketing, management, and digital transformation. We advise organisations navigating growth, change, and complexity — translating ideas into structured, executable strategies.
Our work blends commercial rigour with creative intelligence. We help businesses think clearly, decide confidently, and build systems that endure.
About
We partner with founders, executives, and leadership teams seeking clarity in moments of transition — whether scaling operations, redefining market positioning, or modernising internal systems.
Our philosophy is simple: strong outcomes emerge where strategy, people, and technology align. We exist to bring structure to ambition and precision to execution.
Global Perspective
Our work is shaped by cross-market experience and international exposure. We understand how cultural nuance, regulatory environments, and global business dynamics influence decision-making. This allows us to design strategies that are adaptable, resilient, and commercially grounded.
Behavioural & Decision Science Insight
We apply established principles from behavioural science and cognitive research to understand how people and organisations actually behave. This informs leadership alignment, customer strategy, and communication — replacing assumption with evidence-based clarity.
Digital & Technical Fluency
We bring strategic oversight to digital transformation initiatives, helping organisations adopt technology that improves efficiency, transparency, and long-term performance. Our focus is on systems that support real business outcomes, not trend-driven solutions.
Creative & Strategic Execution
Creativity is treated as a disciplined practice. We translate insight into structure — shaping ideas into plans, processes, and actions that are measurable, operational, and commercially viable.
Our services
Marketing Consultancy
We support organisations in refining positioning, messaging, and go-to-market strategy. Our work balances brand narrative with data, customer insight, and commercial objectives.
Management & Strategy Advisory
We advise leadership teams on organisational design, operational effectiveness, prioritisation, and decision-making. Engagements are particularly effective during periods of growth, restructuring, or strategic shift.
Digital Transformation
We guide businesses through digital change, from process optimisation to platform selection and implementation oversight. Technology is approached as an enabler of clarity and scale, not as an end in itself.
How we work
Understanding the Context
Each engagement begins with structured discovery. We review objectives, constraints, stakeholders, and existing systems to build a clear picture of the operating environment.
Defining the Core Challenge
We work collaboratively to identify the real problem worth solving. This often involves reframing assumptions and separating surface symptoms from root causes.
Strategy & Solution Design
Based on insights gathered, we design tailored strategies and practical solutions aligned with agreed commercial goals. Recommendations are prioritised, realistic, and evidence-informed.
Implementation & Guidance
Where required, we support execution through advisory oversight, planning frameworks, and decision support — ensuring clarity is maintained as ideas move into action.
Review & Refinement
Engagements conclude with review and refinement, capturing learnings and ensuring outcomes remain aligned with long-term objectives.